Why Subscription Offerings

Why Subscription Offerings

By in Business Modeling

I found this great article from McKinsey. It analyses the preference for Subscription Offerings over Perpetual Offerings. I like the myth busting piece.

    1. Subscription myth busters: What it takes to shift to a recurring-revenue model for hardware and software.

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JEG

Tech Leader & Entrepreneur | Board Member | Advisor for Start-ups & Scale-ups | Expert in International Sales & Business Development | Broad experience in Cloud/SaaS, Smart Mobility, Location Intelligence